In the world of LinkedIn, posting great content is only half the battle. The other half? Timing. You could write the most insightful post ever, but if it goes live when your audience is offline, it might get buried. That’s why understanding the best times to post on LinkedIn is crucial to boost your visibility, engagement, and reach.

In this guide, we’ll break down when you should post, why timing matters, and how to adjust based on your audience.

Why Timing Matters on LinkedIn

LinkedIn is not like Instagram or TikTok, where users scroll endlessly for entertainment. It’s a platform used primarily by professionals during focused hours of the day, usually when they’re in a work mindset. That means the timing of your post must align with their work habits.

Here’s why it matters:

• LinkedIn's algorithm favors early engagement. If your post performs well in the first hour, it’s more likely to get distributed further.
• Higher visibility = more impressions, comments, and shares.
• Consistency in timing helps your audience expect and engage with your content more regularly.

Best Times to Post on LinkedIn (Backed by Data)

Over the years, studies from tools like HubSpot, Hootsuite, Buffer, and Sprout Social have found consistent trends when it comes to LinkedIn engagement.

Here’s a general guideline for best times to post (in your audience's local time):

Top Days:

• Tuesday
• Wednesday
• Thursday

These mid-week days see the most professional activity and engagement. Monday can be slow due to work catch-up, while Friday tends to taper off as people prepare for the weekend.

Top Time Slots:

• 8:00 AM – 10:00 AM → Morning scroll before work begins
• 12:00 PM – 1:00 PM → Lunch breaks (especially mobile users)
• 4:00 PM – 6:00 PM → Wrapping up work, checking feeds again

Bonus Tip: Posts made between Tuesday 9:00 AM and Wednesday 11:00 AM often perform best overall.

Times to Avoid

You’ll want to avoid posting when your audience is likely offline or distracted:

• Weekends (especially Sundays)
• Late nights (after 8:00 PM)
• Mondays before 9:00 AM
• Fridays after 2:00 PM

While there are exceptions (especially if you're targeting freelancers or international audiences), sticking to peak professional hours is a solid starting point.

Consider Time Zones

If your audience is global, posting at one fixed time may not work. Here’s how to adapt:

• Use analytics (LinkedIn or third-party tools) to understand where most of your audience lives.
• Schedule posts based on the largest or highest-converting location’s time zone.
• If your audience is split (e.g., 50% US, 50% UK), consider testing different time zones on alternate days.

Pro Tip: Tools like Buffer, Hootsuite, or Epicpost (😉) can help automate and schedule your posts at optimal times.

Test & Analyze Your Own Data

While global trends are useful, the best time for your audience might be different.

Here’s how to find your personal sweet spot:

1. Use LinkedIn Analytics

• Go to your LinkedIn profile or company page.
• Review metrics like impressions, engagement rate, and clicks by date and time.
• Look for patterns: Which days/times consistently show higher reach?

2. A/B Test Different Time Slots

Post the same type of content (format + length) at different times and compare results over 2–4 weeks.

Posting Frequency Also Matters

Even if you hit the perfect time, consistency is just as important. Here’s a good baseline:

• 1–3 posts per week for starters
• 3–5 posts per week for faster growth
• Aim for at least one post on Tuesday, Wednesday, or Thursday mornings

Don’t burn out trying to post daily. Quality > quantity, always.

What Type of Content Works Best at What Time?

To go deeper, consider matching post types with timing for better engagement:

Time Slots and Best Content Types

8:00–10:00 AM Tips, how-tos, motivational posts

12:00–1:00 PM Polls, questions, light reads

4:00–6:00 PM Storytelling, achievements, behind-the-scenes

💡 Morning = Educational
💡 Midday = Interactive
💡 Evening = Relational or reflective

You can use Epicpost to generate various types of content as per your requirements.

Summary: Best LinkedIn Post Timing Strategy

• Post mid-week (Tues–Thurs) between 8 AM – 10 AM for max reach.
• Avoid weekends and late nights.
• Tailor your timing to your audience’s time zone and habits.
• Use analytics to discover your personal best times.
• Stay consistent and test often.

Final Thoughts

There’s no one-size-fits-all when it comes to timing, but following these data-driven recommendations will give your content a solid head start. As your audience grows, refine your strategy based on your unique performance insights.

If you're tired of guessing and want help scheduling your posts at the right time, try using Epicpost.io—your AI-powered LinkedIn content partner.